BVA Group Appoints Alex Hunt as Chief Executive Officer of PRS IN VIVO

Paris (15 January, 2019) – BVA Group, a global marketing and research consultancy, has, as part of an going plan for growth, appointed Alex Hunt as Chief Executive Officer of their flagship brand, PRS IN VIVO. Hunt will oversee PRS IN VIVO’s global operations.

Previous CEO, Scott Young, has been elevated to a Senior Vice President position within the BVA Group to drive regional expansion. The appointment of Hunt to CEO comes amid other key leadership changes within PRS IN VIVO which aims to reflect BVA Group’s strategy for growth. Gerard Lopez, BVA Group chairman, commented on Hunt’s appointment to the position:

“We recognised specific skills were needed at PRS IN VIVO to drive growth in response to today’s changing shopper research market.  Alex was on our radar as a candidate to lead the company in this transformation. We are thrilled to formalise this appointment, so he can apply his formidable business acumen to running the business globally.”

In his new role, Hunt will aim to drive process innovation, and launch a portfolio of behavioural-based research solutions. Of his promotion to CEO, Hunt had this to say: “I am thrilled at the chance to lead PRS IN VIVO and our accomplished teams at this exciting time […] We intend to stay razor sharp helping clients grow their businesses, by delivering the most advanced, innovative tools based on behavioural principles, that provide accurate, cost effective, and actionable consumer insight.”