The changing ad landscape
Paid Content / Advertorial
By Jackie Lorch
Advertising research is undergoing radical change as ad spend continues to grow steadily, but that spend shifts from offline to digital.
By Jo Bowman
We talk to clients in three different business sectors on the challenges that they face and which research innovations will help them.
To understand which solutions excite leading researchers, it helps to first appreciate the problems they are trying to solve.
By Joke Ruwen-Stuursma
It is important that we all can rely on members of ESOMAR being trustworthy and professional. But if ESOMAR doesn’t audit compliance with its new 2017 ICC/ESOMAR International Code, how can you be sure all members adhere to the ethical and professional standards the Code prescribes? First and foremost, our sector relies on our combined efforts to implement ethical and professional standards. To help us achieve that, the Code has now brought in a new article to get to a swift resolution for anyone sending in a complaint against an ESOMAR member.
By Kim Smouter
The end of 2015 marked the adoption of Europe’s new General Data Protection Regulation, a legislation with massive implications for research organisations collecting and processing data on data subjects located in the European Union. It’s entry into force May 2018 does not leave a lot of time for companies to comply with the law, and there are still many grey areas in the adopted text that need to be clarified. But it may be tempting to focus solely on the General Data Protection Regulation forgetting that there is a whole set of legislation that may have just as much impact.