By Mario Van Hamersveld and Willem Brethouwer
Global Insight Leaders Will Be In Demand
The marketing intelligence industry needs insight leaders who are committed to high performance and excellence. They need to be confident and assertive, yet sensitive in the way of they handle their team. They will need to be able to blend classic with more emotional intelligence. They should be charismatic and engender in their team a curiosity that encourages everyone to constantly ask questions to drive the business forward. In addition, insight leaders need to show maximum integrity to their team, company and competitors.
Let’s look at some of the traits of the insight leader.
By Reg Baker
As our profession evolves into new practices, then so must our ICC/ESOMAR International Code on Market and Social Research. As the ICC/ESOMAR Code is of vital importance to our profession, all ESOMAR members can vote on it in a Referendum, which will be open until 31 October 2016. In this article, Reg Baker, who was part of the project team revising the ICC/ESOMAR Code, addresses one of concerns that came to light in the revision process.
Thus far, the newly revised version of the ICC/ESOMAR Code has been mostly well received by ESOMAR members with one notable exception: use of the word data subject in place of respondent. As one member queried, “What’s that all about?”
7 tips for researchers to avoid being victims of cyber crime.
Top research and civil society associations dispatch open letter to plea for the establishment of an extraordinary multi-disciplinary expert group
Amsterdam, 19 July, 2016
ESOMAR – the world association for market, social and opinion research, together with 8 associations representing civil society and research, has dispatched an open letter calling on the European Union (EU) institutions to redouble efforts towards more citizen-centric and evidence-based policy- using opinion and social research to assess and evaluate possible future scenarios after the Brexit referendum.
In the final part of our series on memory bias, we listen to the thoughts of an expert panel from IIEX,