In the final part of our series on memory bias, we listen to the thoughts of an expert panel from IIEX,
A New Privacy Shield will be in place to protect EU/US data flows starting 1 August 2016
By Kim Smouter
A MAJOR RELIEF?
Europe and the United States have announced that they have come to an agreement on the replacement mechanism to the EU/US Safe Harbour. The Safe Harbour Scheme had been struck down by the European Court of Justice last year forcing European and American authorities to scramble and setup a replacement mechanism allowing the free flow of data between the world’s two largest data markets.
Global data protection developments get trickier than ever
By Kim Smouter
Sometimes you have to wait, and sometimes you have to take action
2016 was always set to be an exciting year for data protection. With the conclusion of the negotiations on the General Data Protection Regulation last December and the European Court of Justice’s ultimatum to the EU and the US to sort out the Safe Harbour programme, the workload was also going to be high for those of us guiding market research’s compliance to data protection legislation.
by Jan Willem Knibbe
Text and data mining is a hot topic. Some see it as a new revenue source for market research and insights professionals, with its promise of effective analysis of vast amounts of data. You don’t have to ask respondents to fill in cumbersome questionnaires but you can analyse what they post online. Fast, cheap and versatile data. However, in Europe the current copyright framework poses a big hurdle for these types of research projects.
In part four of our series on memory recall we look at how we can fix memory recall bias in research.