A look at how researchers can utilise Facebook as the world’s largest recruitment panel.
By Joeri van den Bergh and Kristof de Wulf
Four years from now, Millennials (born between 1980 and 1996) will make up over a third of the global workforce. Raised in different times and different ways, Millennials clearly differ from previous generations, both in their attitude and in their approach towards work.
Older generations often accuse Millennials of being ’entitled’, ’less accountable’ and even ’lazy’. No less than 61% of seasoned HR professionals believe Millennials are hard to manage and unprepared for the workplace. Millennials themselves also seem unhappy, with only 29% of the employed Millennials currently feeling engaged with their work. As a result, 6 out of 10 Millennials leave their companies within three years at an estimated substitution cost to the organization of $20,000 per person. As the retiring Baby Boomer generation needs to be replaced in the upcoming years, many CEOs fear they will not find the right talent to succeed. It is therefore critical for organizations to understand Millennial’s workspace-related drivers.
By Jackie Lorch
At the ESOMAR Congress in New Orleans in September among other conferences and events in 2016, SSI’s booth in the exhibit hall was more crowded than usual. One reason was that SSI’s Senior Software Developer Chris Stevens was there, demonstrating a virtual reality experience that could well be part of the future of survey research.