Innovation and trends consultant Gregg Fraley talks about how bolder questions provide better answers, and breakthrough innovation. Does the market really need another purple cookie?
Ruud Wanck of GroupM on the role of media investment managers in an increasingly fragmented media environment. Do we need marketing communication specialists or people who can develop and build algorithms and data models?
Jon Puleston and Mitch Eggers look at which of the many factors influencing the accuracy of data gathered internationally are most important, and which data quality improvement techniques have the biggest impact.
How are consumers changing in response to uncertain times? How can research companies best help their clients deal with unpredictability and what have we learned from the last recession that will help us in the coming years? We discuss these and other hot issues with the leaders of GfK, Ipsos, Kantar and Nielsen.