Jon Puleston and Mitch Eggers look at which of the many factors influencing the accuracy of data gathered internationally are most important, and which data quality improvement techniques have the biggest impact.
How are consumers changing in response to uncertain times? How can research companies best help their clients deal with unpredictability and what have we learned from the last recession that will help us in the coming years? We discuss these and other hot issues with the leaders of GfK, Ipsos, Kantar and Nielsen.
Founder of Women in Research, Kristin Luck, talks about gender equality in the market research industry and a recent gender and diversity study conducted in partnership with Lieberman Research Worldwide, Decipger and Research-live.com.
We just saw a significant glimpse of the future of market research in the Communispace/Promise deal. Here is Lenny Murphy’s take on the broader implications for the insights industry.
With all the new research tools being developed these days, researchers have a lot to fear. But should they? Annie Pettit talks about the 6 fears market researchers need to get over.