New tech-based entrants to the market research and information business are booming. Who are they? What services do they offer? And of course, for established research suppliers, will these newcomers replace us or work alongside us?
Innovation and trends consultant Gregg Fraley talks about how bolder questions provide better answers, and breakthrough innovation. Does the market really need another purple cookie?
Ruud Wanck of GroupM on the role of media investment managers in an increasingly fragmented media environment. Do we need marketing communication specialists or people who can develop and build algorithms and data models?
Jon Puleston and Mitch Eggers look at which of the many factors influencing the accuracy of data gathered internationally are most important, and which data quality improvement techniques have the biggest impact.