In the second of his new series looking at how new technology is changing, or has the potential to change, the industry, Felix Rios of Ugam reports from the Consumer Electronics Show and talks about what the recent news from Facebook on post indexing means for market research.
We sent MRX marketing guru Lucy Davison down to the Information is Beautiful Awards in London last week to take a look at the cutting edge of data visualization. But for a competition that revels in the communication of data, where were the research agencies?
In a week where the question of qualitative evolution and adaption was a key feature of ESOMAR’s Global Qualitative conference, Neil McPhee draws from 45 years experience in fieldwork, to look at the past, present and future, and asks are we moving too fast?
Why are some people struck by lightning multiple times or, more encouragingly, how could anyone possibly win the lottery more than once? The odds against these sorts of things are enormous. The global financial crisis is still fresh in all our minds…despite reassurances that such an event was virtually impossible, it happened. Kevin Gray looks at the probability of the improbable.
Market researchers advise clients on branding all the time. But where are the truly engaging brands in MR? Keen as Mustard Marketing headed down to ESOMAR Congress to look at the implications of “Brand MR” in the present and what we can work towards in the future.