Market researchers advise clients on branding all the time. But where are the truly engaging brands in MR? Keen as Mustard Marketing headed down to ESOMAR Congress to look at the implications of “Brand MR” in the present and what we can work towards in the future.
Digital pioneer Andy Hobsbawm tells Jo Bowman the machines are here.
We search online for gift ideas, tradespeople, news and entertainment, but what if you could Google a parking space and your possessions could talk to each other?
Can you remember what it was like for your first few months as a researcher? Here young researcher Karen Foster shares how she got into the business and the first few months on the job, what she’s learned and discusses what we need to do as an industry to continue attracting young talent.
What’s the industry like for the new blood? Katie Aylward and Samantha Bond, two young researchers at Northstar Research share why they find the industry compelling and discuss the opportunities available for those entering the profession.
In the final part of the series, Emily Slee at Keen as Mustard continues to explore the world of content marketing for research agencies. This week she looks at the numbers and the best ways to measure the consumption and success of your content marketing strategy.