The term “model” is thrown around often in the industry. Here, marketing scientist Kevin Gray explores the definition of the word and how a sound understanding of models can save considerable time and money for both the agency and client.
The 6th annual Young Researcher of the Year Award is currently open to entrants. We caught up with some of this year’s mentors and previous finalists to talk about why the award is important, and how it can benefit your career as a young researcher.
Along with articles in research publications and conference presentations, webinars can be a key component of a research agency’s content marketing activities. Here, webinar veteran Sue York shares her tips for presenting a research webinar.
Technology has opened up a vast array of opportunities for market research. With new tech companies launching online survey tools and brands conducting ‘DIY’ research, there’s a danger that traditional market research could be left behind. David Day, President of Lightspeed GMI, discusses the new realities of market researchers.