Thinking from the data, research & business intelligence industry
Andrew Needham of Face takes a look at the results of the recent IBM Global CEO study and the suggestions on what research companies will need to do to meet client needs in 2012.
Forecasting global markets relies as much on real-world people-watching as it does on number-crunching, Deutsche Bank group chief economist Norbert Walter tells Jo Bowman. (RW Oct 2009)
By now, most of us have the heard the all too familiar story about behavioural economics but Brandon Ellse is looking for practical applications.
We talk to David Burgos and Ola Mobolade authors of the new book Marketing to the New Majority about marketing and researching minority populations.
The biggest threat to the validity of an answer is the question. Dirk Lorré and Benoit Gaillard look at ways to reduce the number of questions and avoid unhelpful questions.
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