by Madhumita Chakraborty and Mukesh Kumar – both will present on 11 September during the 70th ESOMAR Congress
Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. And when they kiss and lightning strikes, their souls exchange bodies. What follows suit is a comedy of errors as the “non –believer in market research” soul of the marketer has to reside in the body of researcher’ and the “… but the data says” soul of the researcher switches to the body of the marketer.
By Anneke Quinn-de Jong
For those of you who attended my presentation ‘The Mutation of Research’ at ESOMAR Congress 2017, here is the unfolded draft piece of paper that was meant to morph into my final ‘killer slide’…
Paid Content / Advertorial
By Jackie Lorch
Advertising research is undergoing radical change as ad spend continues to grow steadily, but that spend shifts from offline to digital.
By Jo Bowman
We talk to clients in three different business sectors on the challenges that they face and which research innovations will help them.
To understand which solutions excite leading researchers, it helps to first appreciate the problems they are trying to solve.