We’re facing a tipping point in the development of global business. All global businesses, particularly those in the west are going to need to develop new ways of thinking and new ways of working. Here Chris Jaques, CEO of M&C Saatchi Asia tells us why.
There is a clear challenge in measuring TV audiences as we move further away from traditional linear TV and into a world of on demand digital content. Sara Sheridan at Firefish thinks they have way of offering a 360 degree model for media consumption research. Here she tells us more…
The announcement that Google had launched a formal market research offering sent shock waves through the industry today. What was surprising wasn’t that they did it but how well thought out the offering was. Is there a silver lining in this apparently oh so dark cloud? Yes, I think there is.
Cultural differences, religious sensitivities, subtle signals: these are just some of the issues to be taken into account when doing business in Asia Pacific. Leading marketing and research professionals highlight some of the region’s idiosyncrasies.