ESOMAR APAC programme committee member Andy Kung and Grace Tse of Disneyland Hong Kong look at the role of in-house researchers and how they need to play a greater role to cope with the changing business environment.
Text analytics is unearthing some gems for businesses – everything from marketing insights to technical breakthroughs – but not without controversy. Analytics strategist Seth Grimes tells Jo Bowman the lines between enterprise and intrusion are yet to be made clear. (RW January/February 2011)
He runs insights for one of the world’s biggest research spenders, Coca-Cola. Now he’s using that muscle to change the terms of business by pioneering a variation on the pay-for-performance model. Simon Chadwick decided to chat to Stan Sthanunathan, VP Strategy and Global Insights, to find out more. (RW Jan/Feb 2011)