By Umesh Kumar
I recently had the pleasure to attend the Market Research Society of India’s 26th annual conference, whose theme was “Looking Beyond”. Today, in an era of obsession with data, this metaphor can be well applied to the market research industry. With the advent of Technology and Big Data, the researchers & marketers of today are on a journey…a few are flummoxed or just plain aloof. Others are fretful about the change that will follow. Some fear about their ability to cope with the challenges. But those who can look beyond are fascinated by the opportunities that lie ahead.