By John Kearon
Can it go further, and help us to better it? We look at an advertising campaign run by the ESOMAR Foundation using research insight to improve people’s lives. Armed with a generous gift of online banner advertising space from AOL’s own Foundation Oath for Good, here is what happened.
By John Pedersen
Norway is one of the smaller research markets in Europe, obviously connected to the fact that there are only 5 million Norwegians to survey. Despite this, Norway has a very active and large research community, organized in the Norwegian Market Research Association (NMF), dating back to 1970. Currently, NMF has 750 active members, with an even spread of agency staff and research buyers.
A research challenge by Dave McCaughan
Go on .. think about it! “what is that one question that in all your experience and time and effort as a market researcher you never asked but wished you had ?”
We all have one. We do! I know because I asked experts.
A strong presence in the social media networks that matter is crucial for brands. But how do companies know where to socialise in order to reach the desired demographic? How can research and analytics help?
By Christoph Welter
This year at the Best of ESOMAR-Germany meetup, we measured the pulse of the industry at what seems to be one of the most hotly contested metrics these days: Trust! In four talks that scrutinized the topic from different perspectives, we talked about surveys and all manner of interview techniques, about participants, about clients and about the wider public – so how is research doing, and how can we regain some of the trust that we seem to be losing?