By Olga Strelkova
Russian Public Opinion & Market Research has grown during the last 25 years from a limited number of private research companies to the well-developed industry that provides business and social insights. The work of hundreds small and big companies, who gather and analyze great amount of information about opinions, intentions, preferences and behaviors of people and organizations is well known to state government, business and institutions of civil society, and is widely discussed in mass media.
By Finn Raben
Over the weekend the New York Times and Observer newspapers reported that data mining and analysis company Cambridge Analytica, a company that had been employed with considerable success by Donald Trump in the 2016 US presidential campaign, had illegally harvested 50 million Facebook profiles in order to build a powerful software program to predict and influence choices at the ballot box. The Observer reports that data was collected via a digital app on the Facebook platform where hundreds of thousands of users were paid to take a personality test and agreed to have their data collected for academic use. However, the app also collected the information of the test-takers’ Facebook friends.
A look at how we, as researchers, can solve the issues that exist with advertising and media measurement.