By Jaime Veiga

After developing a career for the last 20 years in the Market Research sector, I have seen many different profiles succeeding in this industry. Managers with clearly a business orientation, some with passion for people and unveiling consumer insights, and some tech-experts who can cope with huge databases of info and detect the real driver for the consumer behavior.

What infants can teach us about modern advertising and how we should respond.

by Irene Kowalenko

Last week, I had the chance to attend ESOMAR’s Shopping Experience Seminar in beautiful and sunny Amsterdam to exchange with other passionate Insights professionals on the changes the retail sector is undergoing and how we can better address the challenges manufacturers, retailers, and shoppers are facing.

By Julie Patra, ESOMAR 

In an era where everything is evolving so fast and shoppers are faced with an abundance of choices, how can brands stay ahead of the game and compete when everything is moving so fast? Some say big data is the holy grail. But big data comes with complexity. How can unstructured data from various sources be analysed and interpreted? What are the challenges faced by retailers and clients?  These issues were discussed during the ESOMAR Shopping Experience seminar 6 June in Amsterdam.

Insight into the potential affect of Google’s entry into the podcast world.