A summary of learnings from this week’s focus on the new organizational model for effective insights organizations.
A look at the model insights organizations will need to utilise to succeed in the future.
We look at new ways of working for insights departments and the social/soft skills they need to develop
In the first of a 4 part series, we look at the drivers of a future model for insights organizations.
By Jaime Veiga
After developing a career for the last 20 years in the Market Research sector, I have seen many different profiles succeeding in this industry. Managers with clearly a business orientation, some with passion for people and unveiling consumer insights, and some tech-experts who can cope with huge databases of info and detect the real driver for the consumer behavior.