A look at the notion of individuality and what it means for brands and researchers.

We interviewed 26 senior marketing executives to hear how Generation Z is changing their businesses and marketing strategies today.

A look at how the recent Facebook scandal may affect the research industry.

By Olga Kornilova

Living in the era of short attention spans in VUCA environment.

In the past decades the amount of stimuli that an average human is exposed to has increased exponentially. On one hand, this growing flood of information opened unlimited opportunities for learning and self-development, on the other – it impacts drastically the human ability to focus by shortening our attention spans. The VUCA (volatile, uncertain, complex and ambiguous) environment created a need for the agile learning process, which requires not only careful selection and dosing of the amount of information, but is also impacting the way it is presented.

By Estefanía Frontero

In its 23^rd edition, in the City of Buenos Aires, the MArket INtelligence FESTival for Latin America gave us much to talk about. An event full of inspirational speeches, excellent training sessions and exhibitions, very talented and expert speakers, enriching networking, an unforgettable party and exquisite food… Everything we experienced in these very intense 3 days left us with a lot of learnings, but also opened up a lot of questions.