By Kevin Gray
I am a marketing scientist, though nowadays some call me a data scientist. I’ve been working in marketing research for more than 30 years and would like to offer some thoughts on essential skills I think we must have to be good quantitative marketing researchers. This is not to say qualitative research is unimportant – I am a heavy user of it!
In this new RW Connect Quant Essentials series, we’ll discuss critical methodological skills concisely and entirely nontechnically. The series is aimed at newcomers to the marketing research profession but, along the way, there will be tips I hope even veterans will find useful.
By Adam Warner
It’s me, the content chef of market research and your favourite conference blogger. And here I am in Amsterdam pulling together the myriad flavours of ESOMAR Congress to create a balanced and nuanced Michelin standard dish straight out of the hot content oven.
In full transparency, I’m an ex-ESOMAR staffer, this is going on an ESOMAR platform and I’m a marketer, so I am totally biased. But for the first time in around a decade I was attending as a pure delegate, nothing to organise for ESOMAR or the Keen as Mustard team, apart from the usual client catch-ups. And it was a dream.