ESOMAR Congress tips

Jaakko Roponen

A while ago ESOMAR asked me to blog about their oncoming Congress in Berlin. Being just about within the age limit of young professionals, which is 35, in case anyone wonders, and having worked for ten years in this industry, they felt I might have something to give. Especially to all other young professionals, who are not able to make it to the event.

I decided that I write three blogs about the event. Now, during, and after the event. I will try to write tips or ideas that can be used to help solve real life business problems. I have attended ESOMAR events a few times before, including the Summer Academy. Both times in the academy, I have gained new knowledge, which has changed the way we do things in my company.

I work as production executive in TAK, a Finland based market research company. During my daily work, we try to build automated processes to handle all incoming and outgoing data streams. There are multiple advantages, as it speeds up the process of delivering reports, and releases resources, mainly researchers time, to be used in other projects at the same time. Their tasks move, more and more, from crunching the data, to adding the human touch on top of the pre-processed data.

This is the process that I try to improve, and for which I look for new ways to get things done during the event. So, I will be attending presentations covering data automation, new research methods, web technologies, etc. Just about anything that I feel would help us develop our business. And these are the things I want to share with you in this short series of blogs.

It is my first time attending Congress, so it will be new for me as well. I’ll write the second blog during the event and tell more about what’s going on. What kind of presentations I have found that support the ideas I described, and what is the general feeling of the event. In the last blog I’ll write you what things we have changed this time based on the things learned during the Congress event. I trust there will be some.