2 Responses

  1. Kate Davids
    Kate Davids at |

    This is pretty much what we do a lot of at Face. We use co-creation to try to get consumers to actually work with our clients and create new ideas, like new products and marketing messages. We use consumer creativity daily. So I don’t think that harnessing the cognitive surplus will destroy our jobs. It might change them, but not get rid of.

  2. Priya
    Priya at |

    Consumers can be very creative!! Creating the right context to be creative is important.


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