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  1. ed bernacki
    ed bernacki at |

    I read this with interest. I lived in AU 12 years ago for a few years and moved back two years ago. I have a background in innovation, mostly service sectors. My observation is that it has little to do with R&D investment; it has far more to do with the lack of knowledge and understanding of the broad concepts of innovation from our managers and executives. Creating a breakthrough requires innovative management skills to shape all of the related strategies to market a product to the world. I also lived in NZ. I think the Kiwis understand this far more. You really see this with global marketing of agricultural products. Also, keep in mind that most organisations in society are service based — and will never do R&D but they need innovation. One test I used with organisations is to ask if they have an innovation strategy. Very few do…..


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