3 Responses

  1. Steve Verba
    Steve Verba at |

    I’ve been involved with semiotics since the 1980’s…and by coincidence I am reading this brilliant paper a few days before a round of x-rays and medical consults for pain.

    This is my favorite piece to date from Dr, Oswald. Great work!


  2. Terry Clayton
    Terry Clayton at |

    Now I know what I want to be when I grow up. A semiotic ethnographer. Way cool.

  3. How semiotic ethnography solved the riddle: What do chronic pain patients want? - Putting people first

    […] this article Laura S. Oswald discusses the advantages of semiotic research methods for decoding consumer experiences and translating them into marketing […]

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