I’m Off to ESOMAR: Here’s Four Reasons Why I Can’t Wait

By Patricia Dominguez

ESOMAR Congress will take place from Sunday 23-Wednesday 26 September in Berlin and it promises to be one of the most exciting Congresses yet.

This is my third year in a row attending ESOMAR Congress and I am looking forward to seeing what’s in store for us this year – here are the four reasons I can’t wait to go.

1. It’s a one stop shop for the Market Research industry

Market research is a small industry and it’s great to have a such an international platform to share knowledge and network each year. I am looking forward to catching up with old and new faces.

2. It’s a full three-day learning hub

As an organisation, ESOMAR is always looking one (or two steps) ahead to the future and the topics they choose reflect just that. This year the focus is on innovation and the presentation line-up has got my inner research nerd jumping with excitement.

3. YES! to young researchers

ESOMAR is truly committed to encouraging young researchers’ participation. I can say I have benefited immensely from the efforts through YES (Young ESOMAR Society) and beyond. I’m really looking forward to taking part in this years’ activities.

4. “Berlin is never Berlin…”

Fitting to the main topic, this year’s Congress is in Berlin, a city that has established itself as one of the main tech hubs of Europe. To add to that, Berlin’s history and cool vibe make it all the more exciting.

If you are attending Congress this year be sure to catch me during some of the networking events or talks!

By Patricia Dominguez, Incite