A new stage at the Insight Show, featuring the ESOMAR Congress Best Paper winner, is bringing a global perspective to the UK’s largest Market Research event

By Stewart Tippler

Just in case you weren’t able to hop on a plane and travel to hot and lively New Orleans for the 2016 ESOMAR Congress, the Insight Show has invited Strive Insight’s Giuseppe Tonolini to present his winning paper, ‘New Visions – pushing the frontiers of the eyewear business’ at the Insight Show in London on 9th March 2017.

For its 20th anniversary, the Insight Show is back with a bang in a new venue at Olympia West, London with more than 100 leading suppliers exhibiting and two days packed with energising content covering the best in research, insight and data analysis.

With registration on the rise, an 80 percent increase in bookings means a strong mix of industry experts in attendance, the latest technology on the exhibition floor, and more content across multiple stages.

MWL16 - Chill & Charge-003With the addition of the new International Stage brought in partnership with ESOMAR, the Show hosts more speakers than in previous years, all available free to attendees. Alongside the ESOMAR Best Paper winner, speakers are flying in from around the globe to showcase how research and insight are being delivered across borders. Learn how to overcome the challenges of cross-border B2B research and how different cultures are approaching the latest technology in research. To close the International Stage, Strive Insight will explain how its international research programme helped Luxottica understand the cultural barriers and action to overcome the resistance of eyewear adoption in developing countries where only a third of those in need of eyeglasses wear them regularly.

This content is available on Day 2, but there are three additional stages packed with five-star content across the whole event. In fact, there are more than 50 live sessions to keep you up to date with the latest trends and best practice, tailored to all company types from clients to agencies to suppliers.

The Show will open on 8th March with a CEO debate on the Headline Stage to discuss the big issues and latest trends affecting the industry, featuring Kantar’s Bart Michels, Hall & Partners’ Vanella Jackson, Flamingo’s Kirsty Fuller and Ipsos MORI’s Ben Page who will be joining us virtually from China. The next day, a second panel debate will involve some of the best young minds in the industry in a discussion about innovation and the skills that are becoming more important as the industry continues to transform. The Headline Stage will also feature the ten winning papers from the Insight Show’s call for papers. The Showcase Stage, is a platform for supplier presentations covering the latest topics, themes and case studies across multiple areas of research and insight. Finally, the client-only AURA half day conference offers high level engaging content exclusive to AURA’s corporate researcher members.

But more so than its great content offering, the Insight Show is primarily an exhibition encompassing more than 100 leading suppliers, offering the perfect opportunity to search for new suppliers, find inspiration for upcoming projects, and learn about the latest technology. Facetime reports that face-to-face marketing is the most persuasive media channel according to 93% of business directors, which is great news for exhibitors. Facetime also reports that attendees see products and services as 28% more innovative in person, so it’s important for market research professionals to see what’s out there and make decisions based on seeing the technology first hand.

Of course, it wouldn’t be the UK’s biggest market research event without the essential networking parties – from a big party on the first night to multiple happy hours, you’ll have more than enough opportunity to chat with colleagues and industry experts.

Better yet? It’s all happening right in London, and with the value of the Sterling dropping for non-UK residents it’s a great time to visit an attractive location mixed with the skills and international market research experience offered by the UK, at a much cheaper price than ever before.

In addition to free entry to the Insight Show, you’ll also get entry to MWLive, located right next door. Make sure you don’t miss a beat; learn more about who is attending and review the content line-up by visiting http://www.insightshow.co.uk/.

And to continue your insights journey, following the Insight Show, ESOMAR would like to remind you of the MRS 2017 Impact event the following week, 14-15 March. www.mrsannualconference.com

Photo©John Cassidy The Headshot Guy® www.theheadshotguy.co.uk 07768 401009Stewart Tippler took over as the event manager of the Insight Show in June 2015. He is passionate about promoting the UK’s standing within the market research industry and increasing the awareness of the Insight Show globally. You may often see him at research events around the world, donning his “bright yellow” Insight Show trousers. This year he will be attending Quirk’s Brooklyn, IIeX Atlanta, ESOMAR Congress Amsterdam and Research & Results Munich. Sports mad, he is attempting to complete this year’s London Marathon and has set up ping pong and cricket events for the research industry.