Thinking from the data, research & business intelligence industry
A Q&A with Jenni Romaniuk of The Ehrenberg-Bass Institute about her latest book ‘Building Distinctive Brand Assets’
Isabelle Fabry – ESOMAR’s newest Representative for France discusses her career path, motivations and values, vision of her priorities in this new role and, beyond that, the evolution of market studies.
Gary S. Laben, CEO Research Now SSI, speaks to ESOMAR about the merger
Edward Appleton quizzes Steve August on the the relationship between research and technology.
In the second of a two part interview, the author of How Brands Grow, Byron Sharp, tells us the mistakes marketers are making.
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