By Sally Wu, Steve August, Sjoerd Koornstra, BV Pradeep and Jake Steadman
Who are the individuals who’ve played a role in guiding others into or through the industry? We talk to prominent researchers from around the world and ask: who’s had the greatest impact on your career in research?
Realising long-term goals relies on a series of short-term successes, General Mills head of corporate strategy Peter McDonald tells Jo Bowman.
Sustainable growth requires a planning process that keeps distant goals in focus – and at the same time builds in frequent opportunities to course-correct, says the strategy chief of one of the world’s leading global food companies.
By Arindam Mohanty
Winning the prestigious ESOMAR Young Researcher Award for 2015 was an exercise in patience, preparation and inspiration. Right from the word ‘go’, the experience of submitting my paper, working on my main presentation deck and moreover, the fieldwork that supported my paper were not only great fun but also, a rigourous process that taught me a valuable lesson or two as a researcher.
Many market researchers remain skeptical of the value in behavioural economics, Elina Halonen of The Irrational Agency caught up with Dan Ariely, master of behavioural economics and author of Predictably Irrational to talk about applying BE to market research.