Arjan Sissing, senior vice president and head of corporate brand marketing at Deutsche Post DL on choices to ensure sponsor partnership fits into the company’s global communication strategy and how his team measures economic success.
RW Connect caught up with Alex Huot, Head of Social Media at the International Olympics Committee, during the build up to the Sochi Winter Olympics this month, to talk about social media at the IOC, the importance of engagement, how they measure value, and the platforms they are currently using.
RWC has brought together two of the biggest names in behavioural economics. Here Mark Earls, author of Herd, talks to one of the founders of the discipline George Loewenstein about ’empathy gaps’, how the brain reacts to issues of privacy, and the future of Behavioural Economics.
CEO Jimmy Maymann on why the HuffPost is investing in video, how it uses market research to understand what people want as it rolls out into new regional markets, and how passive audience measurement has driven growth in the range of content provided.
Simon Chadwick talks to Kenn Cukier, the data editor at The Economist about what big data can offer decision makers, who are the big data players today and the types of companies that will be the key players in the future and what this means to market research.