You may have heard of the Fringe Factory. It’s an industry initiative set up by a group of researchers whose goal is to showcase the market research industry to young professionals and students. In the past they’ve put on events at ESOMAR Congress and recently carried out a study, with the support of InSites Consulting, SSI and ESOMAR Next, of 1,800 graduates in 9 countries to assess the attractiveness of market research as a profession. Here are the results.

 


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