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  1. marco vriens
    marco vriens at |

    A few small comments:
    (1) There is plenty of evidence that shows that implicit attitudes do predict consumer behavior and attitudes. (2) There is also a fairly big discussion going on about how to assess validity of a construct – something I am not sure the psychometricians agree on (see discussions/papers by Rossiter, Lee and Borsboon. (3) Measuring a construct via multiple scales may not always be best way to capture that construct. I just did a project where my responses to an open ended question predicted far better that the rating scales.

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