By Anton Donskih,
The first Digital Research conference took place on 6 October and was a project by the Russian Research Week (researchweek.ru). The purpose of this event was to discuss the latest methods and technologies of marketing and sociological research. An important point, I suppose is that the speakers were chosen on a competitive basis: the program committee scored each application and only the ones with highest scores were finally approved. Moreover, two foreign speakers, recommended by ESOMAR, took part in the Digital Research conference Preriit Souda from Kantar TNS and Michalis Michael – DigitalMR founder.
ESOMAR’s Director General Finn Raben was honoured to have been invited to join the judging panel for the prestigious AQR Prosper Riley-Smith award. Following extensive deliberation and debate, the jury are delighted to announce the Finalists below, in no particular order:
Excellent Exit Polls – very revealing pre-election polls
By Richard Hilmer
In the run-up to the German election there was a vivid debate about how reliable polls would be. The background of this discussion, of course, was the impression the German public had that the polls in the British Brexit decision and the American presidential election had been altogether incorrect and misled the public. The main reproach was that polls underestimated populistic in the British and US population.