This is an election statement by Luisa Mercedes Ravelo, candidate for ESOMAR Council 2017-2018.
Winds of change come from the south…
..and this represents a unique opportunity for the global industry of market and public opinion research to steer and record these changes.
Serving as a compass to guide the decisions of our customers, the industry can contribute to steadily upturn the expected growth of emerging countries in the coming years.
My broad vision, working from the south for global companies for over 25 years, and my experience as an ESOMAR representative for 7 years, will complement the work of the next council.
This is an election statement by Marcello Sasso, candidate for ESOMAR Council 2017-2018.
ESOMAR grew a lot in the past years. It moved from just individual memberships to adding corporate membership and lately a major focus on academic membership and the launch of YES, the Young ESOMAR Society. Additionally, the launch of ANA, an advanced tool to archive Market Research related documents, papers, presentations, publications etc. based on the famous Watson supercomputer.
As members we are very proud of the ESOMAR evolution, but I think after many years on improving the offering, it’s time to focus more on members. An association lives on members and they have to be the core of everything. I believe we should create more benefits in addition to the existing ones. For this reason, I created a small program I would like to realize if I get elected.
A more interactive ESOMAR, word to members. My 10 points:
1. Creation of an “ask the expert” e-board, where members can ask/search for help (e.g. what is the privacy law in Nigeria?). Self-promotion forbidden. Also, accessible from the ESOMAR mobile app.
2. In 2014, I invented and proposed the ESOMAR Congress mentor program. Since then it has been a great success. First time attendees are assigned to a mentor (usually a country representative), that helps them to get familiar with the event and with other participants. I would like to expand the program to all global ESOMAR conferences.
3. Increase the networking activities, both offline and online. During conferences it is key to have more networking games and meetings, while the website could also be a valid platform.
4. Allow country representatives to access members’ mailing lists, to stay in touch with the base. Today the representative is a spokesman of ESOMAR to members (representing ESOMAR). However, it should be a two-way communication, where members can also use the representative to interact with ESOMAR. This will lead into a better collaboration, higher participation and elevation of both the association and the industry.
5. Involve the local membership base to propose and organize more local events, focusing on local trends, issues and opportunities alongside with an International view.
6. Creation of partnerships with local Universities where ESOMAR members can hold lectures to favor the education of new talents, as well as facilitating a higher involvement of the academic world into ESOMAR (to increase the number of academic members and future talent members).
7. Launch more global industry specific conferences, e.g. Automotive, Agriculture, Food & Beverage.
8. A paper submission learning centre. A Knowledge base to teach members how to write a paper and communicate what it really takes to be selected. Many members have great stories, but simply do not know how to submit them.
9. Revised rules for paper selection. Candidates must prepare a two-minute summary video to show their presentation skills. Additionally, we must limit the number of submissions per company and further stimulate the participation of more diverse companies and countries.
10. Global arrangements to obtain discounts through conventions. For instance, we all travel a lot. What if we attempt to strike a deal with Skyteam (the airlines alliance) and get a 10% discount code for ESOMAR members? It will be a big saving for all of us, and it can be done with express couriers, service providers, software manufacturers etc.
I hope I interpret also your point of view.
If so, I would like to count on your vote, to represent you and the remaining 5000 members.
Please, remember that it is possible to express a second preference. If you like my program, but you have promised to vote another candidate, you can still select my name as a second choice.
ESOMAR Council Candidate
This is an election statement by Christophe Ovaere, candidate for ESOMAR Council 2017-2018.
More than 2000 years ago Socrates said “The Secret of change is to focus all of your energy, not on fighting the old, but on building the new.” I want to help ESOMAR continue building the new! My background in technology has helped me form a plan of action. The two key focuses of my initiatives are as follows:
Start-up mind-set: a forum for innovation and opportunity
In recent years, ESOMAR has made significant efforts to put young researchers in the spotlight – good examples are #YES and the Young Corporate Award. This is a bid to draw in new talent and ensure fresh thinking has a forum – fantastic steps in the right direction, though we need to go further if we want bolder changes. We should expand our focus to include fresh-faced start-ups, or any person or grouping who present big ideas with passion. They too are a source of innovation that could serve as an important catalyst for growth in our industry. We mustn’t rely too heavily on internal growth and innovation from existing players.
*What I would love to work on…
a) “Research’s Got Talent”: a start-up incubator wherein ESOMAR forms a panel of clients, agencies, and research service providers who evaluate submissions from start-ups. Selected participants would be granted mentorship and guidance from ESOMAR members in order to present their pilot at Congress. Unilever Foundry is a great example – they’re already using this model to source innovation. ESOMAR could be a valuable enabler, matching the pool of creators with potential customers, ensuring their ideas are nurtured, shared, and given the opportunities they deserve.
b) ESOMAR’s ‘Wall of Frame’: presented at each conference, this would be a wall with the contact details of nominated start-ups (above). Attached, iPads play their ‘elevator pitches’. This is a non-intrusive and budget-friendly way of giving these companies exposure to the wider community. The ESOMAR website could play host to this content too.
Stronger together: tech – clients – research
Technology companies should no longer be seen as mere suppliers. They are becoming genuine partners in the client-agency relationship, however, there still remains an ‘us versus them’ feel. Living as mere neighbours is detrimental to both sides – we should actively and wholeheartedly welcome ‘new-age’ providers into our realm, relaying to them our energetic past, teaching them our most effective methodologies, and explaining our core beliefs. We’ve all a lot to learn.
During the Technology workshop at ESOMAR congress, a participant asked, ‘Why do we need to know all this stuff?’ Another was quick to answer: ‘Because we cannot afford not to!’
Whether we like it or not, these conversations are happening. We can chose to look away and be ‘out’, or we can choose to take an interest – and be ‘in’. Only then can we help steer our expertise towards data science and analytics.
I would work with the ESOMAR Council to ensure we can create tailored opportunities for learning and inspiration, from a tech perspective:
- Newsletter tech section – featuring tech updates relevant to the research industry and an annual survey of research agency CTO’s, informing us of challenges, accomplishments, and innovations.
- Tech-in-Research (TIR) group – an association where all developers, data scientists, and CTO’s can interact as a valued and empowered group within our industry (an ‘IN-sider’).
- Tech track at ESOMAR Congress – a mix of workshops (base coding classes, mini hackathons, etc) and presentations (Google on text analytics or Facebook on sentiment analysis), together with a Technology Innovation Prize at Congress as a signal that we want to reward the best use of tech in research.
By bridging the worlds of tech and research through open dialogue, I believe I could bring further strength and greater value to ESOMAR with a discernible impact for all of its members.
I hope you will trust me with your vote for Council Member of ESOMAR.
This is an election statement by Daniel Fazekas, candidate for ESOMAR Council 2017-2018.
Meaning and Innovation: Tradition and Technology
I believe some things will never change: understanding stands apart from knowledge. You can know a lot of things, but genuine understanding is different.
Our industry’s core proposition is our understanding – through our thinking we help our clients to succeed in their mission. This is our magic: we see behind the data to recognize the human. It is this mixture of voyeurism and curiosity that lead me to become a researcher.
So why am I standing for Council Elections?
I’ve been a firm believer of innovation in market research: bringing together modern technology with traditional approaches delivering a new understanding. We must be open to all that’s new, but stand confidently on our heritage. I think our association and community needs this kind of experience and down-to-earth practicality to succeed for the next 70 years of ESOMAR.
This is an election statement by Pieter Paul Verheggen, candidate for ESOMAR President 2017-2018.
Dear ESOMAR members,
- Organizing more events and activities, for example in Asia and Africa: for the first time in history, ESOMAR is going to hold an event in South Africa in 2017.
- Engaging more young people in the research industry trough the YES-program (visit Young ESOMAR Society or have a look HERE)
- As a result of a Council initiative, ESOMAR developed a new Code of Conduct which will enable newcomers to our industry who focus on social media, big-secondary-data and neuroscience to become part of the Research industry.
But I do feel that we are not ready yet and I do have the ambition to run for another term! Among others, I hope to achieve the following:
- ESOMAR to reach out every year to all the continents with events, congress and conferences
- To make it easier for end-clients to become ESOMAR members, facilitating MR agencies to invite end-clients to come with them to events, congress and conferences
Next year ESOMAR will celebrate its 70 years anniversary where it once started, in Amsterdam! As a Dutchman, I am full of energy to help ESOMAR step into the next phase of its existence. Therefore, I am a candidate for the position of President of ESOMAR.
With 25 years experience in the MR industry (of which the last 7 years as CEO of Motivaction), 12 years experience as Chairman of the Dutch Market Research Association and my activities in the Council during the last 2 years I know what it is to safeguard the interest of various stakeholders and how to accomplish results! I therefore consider myself as a good candidate to lead the ESOMAR organisation.
I hope that I can count on your vote and look forward to make my energy, know-how and experience available for our industry and help ESOMAR grow! To give you an impression about my intentions, please have a look at the video below:
Pieter Paul Verheggen