By Robert Heeg, RW Journalist
Ipsos’ acquisition of four major GfK divisions made market research headlines last summer. Ipsos founder Didier Truchot explains how the move fits into his company’s plans to grow as a global insights leader.
In a deal worth €105 million Ipsos acquired four global divisions of GfK’s custom research business this year: Customer Experience, Experience Innovation, Health and Public Affairs. As a consequence, almost 1000 GfK professionals will join Ipsos in 25 countries, including major markets such as China, Germany, UK and USA. The acquired businesses will have an estimated revenue of over €200 million in 2018, with EMEA contributing to around 55% of the revenues and the Americas to 39%.
We asked Didier Truchot, Ipsos’ founder, chairman and CEO, about the prime reasons behind this acquisition.
“They fit well within our organisation. We are currently developing a project called Total Understanding, which is about deploying capabilities and services all over the world for the benefit of our local and glocal clients. This deal is for us a way to reinforce our position in certain services. We believe that this deal will make us stronger in these four areas, bringing us more resources, clients and revenue. For us it’s an interesting tactical opportunity. We think for Ipsos to be larger, with more people, more talent, is a good move. It’s that simple.”
How quickly do you think Ipsos can integrate the almost 1000 GfK professionals in 25 countries?
Ipsos is a company with nearly 17.000 employees. Welcoming another 1000 is of course a project in itself, but it is not as huge a challenge as when we had 10.000 employees and added 6000 Synovate people when we took over that company (in 2011, ed.). That was a much larger and more complicated project. Take for example the UK, where we will now add 100 employees to the 1300 we already have. I’m not saying that it’s not significant but it certainly won’t destabilise our company.
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By Xabier Palacio
The GRBN has released the 2018 Global Top 25 Report, an overview of the largest 25 research and data analytics companies in 2017. This year’s report showed an increase in revenue of 5.9%, in part driven by the extraordinary growth of just one company, Gartner Research (+33%). Without this player the Top 25 would have reported a combined growth of 3.7%, slightly lower than for 2016. All in all, total revenue increased by about US$ 1.5 billion in 2017, with unequal results across companies.
Finn Raben, ESOMAR Director General and Niels Schillewaert, ESOMAR President
We were saddened to hear today that Canada’s Marketing Research and Intelligence Association will be ceasing operations with effect from the 31st August.
Founded through the merger of the Canadian Association of Market Research Organizations (CAMRO), the Canadian Survey Research Council (CSRC) and the Professional Marketing Research Society (PMRS), the MRIA has been the unified voice of the research industry in Canada for the past 14 years and has been a key player in ensuring that the industry is represented to legislators in Canada, as well as protecting the public through their Code of Conduct and Professional Standards team, thus maintaining a key role in professional certification and maintaining the highest quality standards in Canada.
At this year’s first ESOMAR Foundation “Making a Difference” Competition we received a large number of entries – all of which of great value and relevance for highlighting and promoting how the best of research has made a significant difference to Not-For-Profits.
International panel of judges prepare to review 2018 nominations for Ginny Valentine Award for Bravery in market research
Fiona Blades of MESH Experience and John Griffiths of Planning Above and Beyond are pleased to announce this year’s panel of distinguished judges for the 2018 Ginny Valentine Awards.