Press Release by Research Liberation Front
On Tuesday, March 14th, after a fantastic day at the MRS Conference, a selection of research revolutionaries descended upon Vout-O-Reenees – a club for the ‘surrealistically distinguished’ – to celebrate 10 years of the Research Liberation Front.
PRESS RELEASE
GfK, one of the largest market research institutes in the world, has enhanced its membership with ESOMAR, the global association for the market research and insights profession.
This piece was originally published on AFR.com and PwC.com.au.
Accounting and advisory giant PwC has bought the Melbourne- based Strategic Intelligence Group (SIG), a boutique consulting firm that specialises in calculating and predicting value capture from new infrastructure projects.
by Kathy Frankovic, former director of surveys at CBS News and a member of ESOMAR’s Professional Standards Committee
Election polling is the most visible part of market, opinion and social research. It carries the heavy burden for getting things right, but its previous successes have also brought high and perhaps unearned expectations for its accuracy. This year, and the U.S. presidential election in particular, provides a good example of what happens when people forget the limitations of polls, that sampling and non-response may matter, and that ascribing too much precision to polling estimates in times of change can make pundits and journalists look as silly as the pollsters they berate.
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