This is an election statement by Christophe Ovaere, candidate for ESOMAR Council 2017-2018.
More than 2000 years ago Socrates said “The Secret of change is to focus all of your energy, not on fighting the old, but on building the new.” I want to help ESOMAR continue building the new! My background in technology has helped me form a plan of action. The two key focuses of my initiatives are as follows:
Start-up mind-set: a forum for innovation and opportunity
In recent years, ESOMAR has made significant efforts to put young researchers in the spotlight – good examples are #YES and the Young Corporate Award. This is a bid to draw in new talent and ensure fresh thinking has a forum – fantastic steps in the right direction, though we need to go further if we want bolder changes. We should expand our focus to include fresh-faced start-ups, or any person or grouping who present big ideas with passion. They too are a source of innovation that could serve as an important catalyst for growth in our industry. We mustn’t rely too heavily on internal growth and innovation from existing players.
*What I would love to work on…
a) “Research’s Got Talent”: a start-up incubator wherein ESOMAR forms a panel of clients, agencies, and research service providers who evaluate submissions from start-ups. Selected participants would be granted mentorship and guidance from ESOMAR members in order to present their pilot at Congress. Unilever Foundry is a great example – they’re already using this model to source innovation. ESOMAR could be a valuable enabler, matching the pool of creators with potential customers, ensuring their ideas are nurtured, shared, and given the opportunities they deserve.
b) ESOMAR’s ‘Wall of Frame’: presented at each conference, this would be a wall with the contact details of nominated start-ups (above). Attached, iPads play their ‘elevator pitches’. This is a non-intrusive and budget-friendly way of giving these companies exposure to the wider community. The ESOMAR website could play host to this content too.
Stronger together: tech – clients – research
Technology companies should no longer be seen as mere suppliers. They are becoming genuine partners in the client-agency relationship, however, there still remains an ‘us versus them’ feel. Living as mere neighbours is detrimental to both sides – we should actively and wholeheartedly welcome ‘new-age’ providers into our realm, relaying to them our energetic past, teaching them our most effective methodologies, and explaining our core beliefs. We’ve all a lot to learn.
During the Technology workshop at ESOMAR congress, a participant asked, ‘Why do we need to know all this stuff?’ Another was quick to answer: ‘Because we cannot afford not to!’
Whether we like it or not, these conversations are happening. We can chose to look away and be ‘out’, or we can choose to take an interest – and be ‘in’. Only then can we help steer our expertise towards data science and analytics.
I would work with the ESOMAR Council to ensure we can create tailored opportunities for learning and inspiration, from a tech perspective:
- Newsletter tech section – featuring tech updates relevant to the research industry and an annual survey of research agency CTO’s, informing us of challenges, accomplishments, and innovations.
- Tech-in-Research (TIR) group – an association where all developers, data scientists, and CTO’s can interact as a valued and empowered group within our industry (an ‘IN-sider’).
- Tech track at ESOMAR Congress – a mix of workshops (base coding classes, mini hackathons, etc) and presentations (Google on text analytics or Facebook on sentiment analysis), together with a Technology Innovation Prize at Congress as a signal that we want to reward the best use of tech in research.
By bridging the worlds of tech and research through open dialogue, I believe I could bring further strength and greater value to ESOMAR with a discernible impact for all of its members.
I hope you will trust me with your vote for Council Member of ESOMAR.
This is an election statement by Daniel Fazekas, candidate for ESOMAR Council 2017-2018.
Meaning and Innovation: Tradition and Technology
I believe some things will never change: understanding stands apart from knowledge. You can know a lot of things, but genuine understanding is different.
Our industry’s core proposition is our understanding – through our thinking we help our clients to succeed in their mission. This is our magic: we see behind the data to recognize the human. It is this mixture of voyeurism and curiosity that lead me to become a researcher.
So why am I standing for Council Elections?
I’ve been a firm believer of innovation in market research: bringing together modern technology with traditional approaches delivering a new understanding. We must be open to all that’s new, but stand confidently on our heritage. I think our association and community needs this kind of experience and down-to-earth practicality to succeed for the next 70 years of ESOMAR.
This is an election statement by Pieter Paul Verheggen, candidate for ESOMAR President 2017-2018.
Dear ESOMAR members,
- Organizing more events and activities, for example in Asia and Africa: for the first time in history, ESOMAR is going to hold an event in South Africa in 2017.
- Engaging more young people in the research industry trough the YES-program (visit Young ESOMAR Society or have a look HERE)
- As a result of a Council initiative, ESOMAR developed a new Code of Conduct which will enable newcomers to our industry who focus on social media, big-secondary-data and neuroscience to become part of the Research industry.
But I do feel that we are not ready yet and I do have the ambition to run for another term! Among others, I hope to achieve the following:
- ESOMAR to reach out every year to all the continents with events, congress and conferences
- To make it easier for end-clients to become ESOMAR members, facilitating MR agencies to invite end-clients to come with them to events, congress and conferences
Next year ESOMAR will celebrate its 70 years anniversary where it once started, in Amsterdam! As a Dutchman, I am full of energy to help ESOMAR step into the next phase of its existence. Therefore, I am a candidate for the position of President of ESOMAR.
With 25 years experience in the MR industry (of which the last 7 years as CEO of Motivaction), 12 years experience as Chairman of the Dutch Market Research Association and my activities in the Council during the last 2 years I know what it is to safeguard the interest of various stakeholders and how to accomplish results! I therefore consider myself as a good candidate to lead the ESOMAR organisation.
I hope that I can count on your vote and look forward to make my energy, know-how and experience available for our industry and help ESOMAR grow! To give you an impression about my intentions, please have a look at the video below:
Pieter Paul Verheggen
This is an election statement by Kristin Luck, candidate for ESOMAR Council 2017-2018.
As a research entrepreneur, ESOMAR has played a critical role in educating and building my global network throughout my many years in the industry. I’ve been very much honored to contribute back to ESOMAR these past two years as a member of Council.
In early 2016, the Council released ESOMAR’s 2017 Growth Strategy, which as a growth strategist, was highly exciting! Although we’ve made solid progress on the beginning stages of rolling out this strategy, I believe there’s still much work to be done. Through my many years of experience growing early to mid-stage firms, I feel uniquely qualified to see through the successful implementation of this growth strategy, ensuring that ESOMAR is uniquely positioned as THE global association that promotes the value of market and opinion research in illuminating real issues and bringing about effective decision-making, in a dynamic and fast changing industry.
I’m also thrilled that, through Women In Research, we’ve been able to form an alliance with the ESOMAR Foundation to fund a scholarship for a woman in need in Kenya- which was announced last week at ESOMAR Congress. These types of alliances and outreach in economically or conflict challenged regions are critical to supporting and promoting market research in emerging markets – key to ESOMAR’s future growth.
Lastly, I am very much committed to expanding and promoting the presence of ESOMAR in the US, where ESOMAR’s services and programming could benefit from further awareness.
I would be honored to continue my work with ESOMAR as a member of the 2017/2018 Council and would appreciate your support of my candidacy.
This is an election statement by Anne-Sophie Damelincourt, candidate for ESOMAR Council 2017-2018.
Dear friends, dear colleagues,
For the past two years with a great Council team and ESOMAR Staff, I have put all my energy to understand the new challenges of our industry, to drive growth and to increase engagement within our community and beyond.
Through our Growth Strategy Plan, we have already initiated changes to reinforce ESOMAR’s global position and identity, extending membership, better communicating and collaborating with an within members, representatives and local associations. These ambitious initiatives are at present under way and progressing really well, and we still have so much to do.
Therefore, I am standing for a new term in order to carry out our ambitious plan, to reinforce our leadership locally and all over the world and to help making ESOMAR the leading organization for knowledge, advocacy and innovation exchange.
Hoping to renew your trust, I thank you in advance for your support.
All the best,