We welcome Jon Puleston, Vice President Innovation at Lightspeed, UK, as a new member of ESOMAR’s Professional Standards Committee. He brings a wealth of expertise in online panels, mobile and innovation to the PSC.
Seattle / 23-24 January
Join us for ESOMAR Bootcamp – brand new ideas, brand new format and brand new research training. Across two days take away an in-depth understating of the tools, skills and thinking that are needed to communicate research.
Join us to celebrate the social value of research! The European Insights Summit showcases the crucial role the insights community plays every day to inform policy debates, provide evidence for crucial service upgrades, and help business leaders drive economic growth.
Let’s come together as we identify the future of the insights industry, and the role it can play to accelerate Europe’s transition towards a data-driven society!
Not-to-be-missed Key Speakers’ line-up at Africa Forum 2017: Research and Innovation, Made In Africa! organised by the African Market Research Association (AMRA) in association with AMISE (Morocco), MSRA (Kenya), NiMRA (Nigeria), SAMRA (South Africa) and ESOMAR. Join and build your Africa network; Share and learn innovations; Shape researchers’ future; Make African history!
Book now and ensure your place!
ESOMAR brings together the data, research and insights community for ESOMAR MENAP 2017 – two days of content, exploring ‘Connecting and Collaborating for Impact.’
A sneak peek of the programme is now online – check it out and register today!
The regional highlight of the data, research and insights community goes to Mexico City for the 22nd edition of ESOMAR LATAM 2017 – more ‘IN’ than ever!
Exploring #IN: INsights, INtelligence, INnovation – the impressive agenda is now online and registration is open!
Register by 27 January to get the early bird ticket rate!
by Kathy Frankovic, former director of surveys at CBS News and a member of ESOMAR’s Professional Standards Committee
Election polling is the most visible part of market, opinion and social research. It carries the heavy burden for getting things right, but its previous successes have also brought high and perhaps unearned expectations for its accuracy. This year, and the U.S. presidential election in particular, provides a good example of what happens when people forget the limitations of polls, that sampling and non-response may matter, and that ascribing too much precision to polling estimates in times of change can make pundits and journalists look as silly as the pollsters they berate.