By Jan Willem Knibbe
In the 70 years’ existence of the ESOMAR Code of Conduct national associations have always played a key role in bringing the Code to life. When ESOMAR and the ICC decided to update the ICC/ESOMAR Code last year, these national associations have played a crucial role in drafting the revision of this Code and to ensure this international Code of Conduct is a truly global Code.
Every two years our members elect a new Council to take responsibility for the organisation achieving its overall vision, mission and objectives. But who are they and what are their hopes and dreams?
As you all probably know, our market research and insights profession has an internationally recognised quality standard (ISO 20252), which companies can certify to.
What you may not know, is that this standard (and indeed all industry specific standards) are designed, modified and updated by groups of practitioners who regularly volunteer their time and energy to define all of the component parts of our business processes, so that appropriate quality measures can be put together, to form the standard.
By Pervin Olgun
Global research community is heading for an exciting week; ESOMAR Summer Academy at 06-07 June followed by a seminar on sensory testing at June 8th in Amsterdam.
By Lifeng Liu
Welcome to China, my homeland. I appreciate this opportunity to introduce you to China. On one hand, China is a leading emerging country within the new world economy, and on the other hand remains an information island. In many ways China is disconnected from the world, for example, Facebook has not yet arrived.