This is an election statement by Daniel Fazekas, candidate for ESOMAR Council 2017-2018.
Meaning and Innovation: Tradition and Technology
I believe some things will never change: understanding stands apart from knowledge. You can know a lot of things, but genuine understanding is different.
Our industry’s core proposition is our understanding – through our thinking we help our clients to succeed in their mission. This is our magic: we see behind the data to recognize the human. It is this mixture of voyeurism and curiosity that lead me to become a researcher.
So why am I standing for Council Elections?
I’ve been a firm believer of innovation in market research: bringing together modern technology with traditional approaches delivering a new understanding. We must be open to all that’s new, but stand confidently on our heritage. I think our association and community needs this kind of experience and down-to-earth practicality to succeed for the next 70 years of ESOMAR.
This is an election statement by Pieter Paul Verheggen, candidate for ESOMAR President 2017-2018.
Dear ESOMAR members,
- Organizing more events and activities, for example in Asia and Africa: for the first time in history, ESOMAR is going to hold an event in South Africa in 2017.
- Engaging more young people in the research industry trough the YES-program (visit Young ESOMAR Society or have a look HERE)
- As a result of a Council initiative, ESOMAR developed a new Code of Conduct which will enable newcomers to our industry who focus on social media, big-secondary-data and neuroscience to become part of the Research industry.
But I do feel that we are not ready yet and I do have the ambition to run for another term! Among others, I hope to achieve the following:
- ESOMAR to reach out every year to all the continents with events, congress and conferences
- To make it easier for end-clients to become ESOMAR members, facilitating MR agencies to invite end-clients to come with them to events, congress and conferences
Next year ESOMAR will celebrate its 70 years anniversary where it once started, in Amsterdam! As a Dutchman, I am full of energy to help ESOMAR step into the next phase of its existence. Therefore, I am a candidate for the position of President of ESOMAR.
With 25 years experience in the MR industry (of which the last 7 years as CEO of Motivaction), 12 years experience as Chairman of the Dutch Market Research Association and my activities in the Council during the last 2 years I know what it is to safeguard the interest of various stakeholders and how to accomplish results! I therefore consider myself as a good candidate to lead the ESOMAR organisation.
I hope that I can count on your vote and look forward to make my energy, know-how and experience available for our industry and help ESOMAR grow! To give you an impression about my intentions, please have a look at the video below:
Pieter Paul Verheggen
This is an election statement by Kristin Luck, candidate for ESOMAR Council 2017-2018.
As a research entrepreneur, ESOMAR has played a critical role in educating and building my global network throughout my many years in the industry. I’ve been very much honored to contribute back to ESOMAR these past two years as a member of Council.
In early 2016, the Council released ESOMAR’s 2017 Growth Strategy, which as a growth strategist, was highly exciting! Although we’ve made solid progress on the beginning stages of rolling out this strategy, I believe there’s still much work to be done. Through my many years of experience growing early to mid-stage firms, I feel uniquely qualified to see through the successful implementation of this growth strategy, ensuring that ESOMAR is uniquely positioned as THE global association that promotes the value of market and opinion research in illuminating real issues and bringing about effective decision-making, in a dynamic and fast changing industry.
I’m also thrilled that, through Women In Research, we’ve been able to form an alliance with the ESOMAR Foundation to fund a scholarship for a woman in need in Kenya- which was announced last week at ESOMAR Congress. These types of alliances and outreach in economically or conflict challenged regions are critical to supporting and promoting market research in emerging markets – key to ESOMAR’s future growth.
Lastly, I am very much committed to expanding and promoting the presence of ESOMAR in the US, where ESOMAR’s services and programming could benefit from further awareness.
I would be honored to continue my work with ESOMAR as a member of the 2017/2018 Council and would appreciate your support of my candidacy.
This is an election statement by Anne-Sophie Damelincourt, candidate for ESOMAR Council 2017-2018.
Dear friends, dear colleagues,
For the past two years with a great Council team and ESOMAR Staff, I have put all my energy to understand the new challenges of our industry, to drive growth and to increase engagement within our community and beyond.
Through our Growth Strategy Plan, we have already initiated changes to reinforce ESOMAR’s global position and identity, extending membership, better communicating and collaborating with an within members, representatives and local associations. These ambitious initiatives are at present under way and progressing really well, and we still have so much to do.
Therefore, I am standing for a new term in order to carry out our ambitious plan, to reinforce our leadership locally and all over the world and to help making ESOMAR the leading organization for knowledge, advocacy and innovation exchange.
Hoping to renew your trust, I thank you in advance for your support.
All the best,
This is an election statement by Niels Schillewaert, candidate for ESOMAR President 2017-2018.
First of all, I’d like to thank you for taking the time to read this article. It shows you are interested in voting and that is a good thing! As with every democratic process, voting is important as it is your way to choose who you want to represent you in the Council.
I have to be honest and add that ESOMAR elections have not necessarily always carried the most interest and turnout, but I am hoping it will be different this time. The more people vote, the broader and more representative the support is for any elected body of an organization – which can only be a good thing. So your vote counts!
You are part of an important association which does many good things for our profession – which is so much more than throwing a few conferences and you attending them every (other) year!
ESOMAR ensures our work is done in line with ethical and privacy standards, a topic undergoing a lot of change these days. With these many changes, laws and regulations become much stricter; well, ESOMAR helps ensuring we can still do our jobs. The newly revised Code, which will hopefully get a broad approval after it has been successfully supported by the Esomar members present at the AGM, is just an example of this.
ESOMAR also reaches out to the young and promotes the research profession. While we (hopefully) like what we do, many among us end up in market research by coincidence. With Gen Y entering the job market in full, we need to make sure we are an attractive alternative choice to advertising, management consulting and even finance.
ESOMAR assumes a global perspective, because yes, it is a flat world, but one with a very different topography, different cultures and different politics. It is important to pay attention to this variation, because I personally feel it is a source of creativity.
So please, stand your ground and vote (even if it is not for me, you did me a favor anyway ;-))! Elect the people you feel are best deemed for the job and have them work for you afterwards ;-).
Create end-client value
With over 5,000 members worldwide, ESOMAR is the largest global association representing the consumer insights profession and industry. As any other association or event organizer (whatever they tell you), end clients and users of market insights are typically under-represented.
“Why is that?”, I often ask myself. It is for sure not the demand, as there are equally many (if not more) researchers on both client and agency/supplier sides. Maybe associations do not provide enough value? Maybe end clients mainly want to interact with other end clients, or have more control over it? Maybe the corporate world does not (want to) pay attention? In any case, it is an issue.
If I am elected as President, I will put the Council and ESOMAR staff’s focus on getting more end clients involved, in different ways and formats. Making it such an explicit emphasis would be new for ESOMAR and one which I believe has been lacking in the past. Clients are the lifeblood of any association, however we do not have enough of them and do not engage them well enough.
Get young people on board
In my personal and professional life, I have always been a firm believer in ’reverse mentoring‘ – learning from the younger people, the up and coming, around me. I have learned from my students, our new hires… I may not always have agreed with them or they may not have always been right, but they have always stimulated my thinking. In a sense of “why are they saying this?”. Long story short, having enthusiastic and smart people around us is vital. Without attracting new and great talent, there is no reason to continue.
But when I was teaching market research at the graduate programs of the Vlerick Business School, I would often ask students what job they were aspiring. “Advertising?” – The majority! “Big technology and consumer brands?” – Large appeal! “Management Consulting?” – Why not?! (tough job though!) “Sales job?” – Neyeah, maybe… really? “Research?” – Are you kidding me, I hate statistics!
We are competing fiercely with other industries for young people! Marketing research (I am wondering if we should still call it that?) is ill-positioned in (young) people’s minds. They do not want to go into research, but it is ok for them to be an analyst at Spotify or Google? They also want to work for the next edgy advertising agency and expect to be able to do so without consumer insights?
If you choose me as President, I will continue to put the Council and ESOMAR staff’s focus on the young people in our industry as well as attract them to choose for us. This would be a continued effort for ESOMAR, and one I have supported over the years as a Council member! I have been involved in and advocated the efforts, spearheading the “Win for Talent” initiative, reaching out to academia as well as the young already in our industry (e.g. ESOMAR’s Y.E.S. and Young Corporate Award). There is still a lot of work to do, but we are on the right track and I will support it in any which way I can.
I hope I get your vote for President of ESOMAR. Thanks!