Finn Raben, ESOMAR Director General and Niels Schillewaert, ESOMAR President
We were saddened to hear today that Canada’s Marketing Research and Intelligence Association will be ceasing operations with effect from the 31st August.
Founded through the merger of the Canadian Association of Market Research Organizations (CAMRO), the Canadian Survey Research Council (CSRC) and the Professional Marketing Research Society (PMRS), the MRIA has been the unified voice of the research industry in Canada for the past 14 years and has been a key player in ensuring that the industry is represented to legislators in Canada, as well as protecting the public through their Code of Conduct and Professional Standards team, thus maintaining a key role in professional certification and maintaining the highest quality standards in Canada.
Safety, brave content and TV – all key themes from the recent recent Child’s Media Conference.
By Finn Raben
14 June was a rainy day in Amsterdam, but it was also the midsummer meeting of the Professional Standards Committee. After a wonderful evening the night before, catching up with all of my fellow committee members from Hawaii, USA, France, Germany, Spain and the UK, we got to work!!
By Finn Raben
Over the weekend the New York Times and Observer newspapers reported that data mining and analysis company Cambridge Analytica, a company that had been employed with considerable success by Donald Trump in the 2016 US presidential campaign, had illegally harvested 50 million Facebook profiles in order to build a powerful software program to predict and influence choices at the ballot box. The Observer reports that data was collected via a digital app on the Facebook platform where hundreds of thousands of users were paid to take a personality test and agreed to have their data collected for academic use. However, the app also collected the information of the test-takers’ Facebook friends.