By the ESOMAR Professional Standards team
While the dust of GDPR is still settling, we can already see new privacy and data protection laws popping up everywhere. California has enacted a new far-reaching privacy law and the EU is moving ahead with new legislation that will determine whether you can continue using cookies for audience measurement. Countries like Brazil, Kenya and India are enacting GDPR-inspired privacy laws and data protection fines are breaking new records. Apart from data protection laws, ESOMAR also monitors regulations on publishing opinion polls around the world.
By Kathy Frankovic
It’s not often that pre-election polls go horribly awry. If anything, pre-election polling has improved over time. In retrospect, the furor over polling in the 2015 UK election and the 2016 US race has dissipated, and many agree there wasn’t all that much wrong in the polling. The analysis and reporting may have been a different story.
By Finn Raben
Over the weekend the New York Times and Observer newspapers reported that data mining and analysis company Cambridge Analytica, a company that had been employed with considerable success by Donald Trump in the 2016 US presidential campaign, had illegally harvested 50 million Facebook profiles in order to build a powerful software program to predict and influence choices at the ballot box. The Observer reports that data was collected via a digital app on the Facebook platform where hundreds of thousands of users were paid to take a personality test and agreed to have their data collected for academic use. However, the app also collected the information of the test-takers’ Facebook friends.
A look at how projective techniques can help you uncover the ‘why’ and their relevance in B2B research.