By Sean Dunn (originally published on Nepa)
On April 17 the UK House of Lords Committee on Political Polling and Digital Media released a report on polling in the United Kingdom. The Committee took action in response to what it perceived as polling errors in two UK general elections and in the Brexit referendum.
While you can read the full report here, we asked Adam Philllps, who has chaired the ESOMAR Professional Standards and the Legal and Government Affairs Committees, to give us his assessment of what the report means.
By Finn Raben
Over the weekend the New York Times and Observer newspapers reported that data mining and analysis company Cambridge Analytica, a company that had been employed with considerable success by Donald Trump in the 2016 US presidential campaign, had illegally harvested 50 million Facebook profiles in order to build a powerful software program to predict and influence choices at the ballot box. The Observer reports that data was collected via a digital app on the Facebook platform where hundreds of thousands of users were paid to take a personality test and agreed to have their data collected for academic use. However, the app also collected the information of the test-takers’ Facebook friends.