“I am delighted to be chairing this session on The Future of Conversation at the Fusion Conference! We humans adapt readily to advances in technology, and as a result the digital revolution has caused a huge change in the way we communicate. Sarah is raising a big question that affects all of us involved in qualitative research, and the AQR is delighted to be collaborating with ESOMAR in exploring what best practice looks like in this new context.” -AQR Chair Lyn McGregor
There’s no doubt that the way we communicate has rapidly changed, with over half of the global population now having access to the internet and 42% using social media. We are increasingly using digital platforms to talk, share ideas and express our feelings. But what does this means for qualitative researchers?
In this three part series I will tell you: 1. the implications of an increase of the written word in digital communications; 2. how we can interpret and understand visual communication; 3. how we can best leverage all this user generated data.
And how should researchers prepare themselves for the coming changes?
By Gina Pingitore, senior advisor of Global Research and Insights at Nuebridge Consulting Group, Jackie Lorch, vice president, Global Knowledge Management Research Now SSI and John Hagel, co-chairman at Deloitte Center for the Edge.
By Selin Cetinelli, Unilever Consumer and Market Insight Director, NAMETRUB
“The pace of change has never been this fast, yet it will never be this slow again.”
This is a quote which has touched not just digital companies but all industries in its own way.
By Jan Willem Knibbe
With more and more countries introducing far reaching privacy laws, California has now followed suit and adopted the Californian Consumer Privacy Act, or CaCPA in short.
By Finn Raben
Over the weekend the New York Times and Observer newspapers reported that data mining and analysis company Cambridge Analytica, a company that had been employed with considerable success by Donald Trump in the 2016 US presidential campaign, had illegally harvested 50 million Facebook profiles in order to build a powerful software program to predict and influence choices at the ballot box. The Observer reports that data was collected via a digital app on the Facebook platform where hundreds of thousands of users were paid to take a personality test and agreed to have their data collected for academic use. However, the app also collected the information of the test-takers’ Facebook friends.