The GDPR is around the corner, and with it come the new requirements. Likely one the most disrupting features of the new law is the requirement to appoint a Data Protection Officer (DPO). This is a new role created to advise organisations on their handling of personal data and acts as the primary contact person for the data protection authorities. While a DPO is not mandatory for every organisation, the regulators encourage organisations to appoint a DPO on a voluntary basis.
A maturing market with fewer and larger transactions
By Simon Chadwick, managing partner of Cambiar
Inward investment into the market research and analytics industry rose slightly in 2017 in dollar terms, although this was characterised mainly through fewer, larger transactions. This is the main takeaway from the Cambiar Capital Funding Index in its 7th annual report on capital inflows into the industry.
Switch on growth and the future of consumption
By J. Walker Smith, chief knowledge officer, Brand & Marketing at Kantar Consulting
Live large – Carry little means a future in which, increasingly, ownership is disconnected from consumption. Consumers no longer take it for granted that ownership is part and parcel of consumption. Consumers want to continue to live large with big ambitions and aspirations, but they want to carry little while doing so.
By Robert Heeg
Daniel Franklin, The Economist’s executive editor confirms he operates in a very fast moving world, the impact of which is accelerated further through social media. “That’s not only true because of elections and Donald Trump, but also because of social trends that spread very fast, such as Harvey Weinstein and the sexual harassment wave.”
Franklin thinks the world is still in a period of absorbing the shock of the great recession, nearly ten years ago. That, as well as the pace of technological change and a sense of instability, leads him to believe there is a challenge but also a necessity of trying to peer ahead.
Research Now SSI Establishes Tax-Deductible Fund To Benefit Families of Davao Fire Victims which the ESOMAR Foundation Inaugurates With €10,000 Donation
Dallas, Texas, (February 15, 2018) – Research Now SSI, the global leader in digital market research data and marketing services, announces that it has established a tax-deductible fund to collect donations for the families of its 37 employees who perished in the Dec. 23, 2017 NCCC Mall fire in Davao, Philippines, where the company had a call center. The company is pleased also to announce that the ESOMAR Foundation has made the first donation to the fund for €10,000.
By Finn Raben
Over the weekend the New York Times and Observer newspapers reported that data mining and analysis company Cambridge Analytica, a company that had been employed with considerable success by Donald Trump in the 2016 US presidential campaign, had illegally harvested 50 million Facebook profiles in order to build a powerful software program to predict and influence choices at the ballot box. The Observer reports that data was collected via a digital app on the Facebook platform where hundreds of thousands of users were paid to take a personality test and agreed to have their data collected for academic use. However, the app also collected the information of the test-takers’ Facebook friends.
A look at how projective techniques can help you uncover the ‘why’ and their relevance in B2B research.