By Finn Raben
14 June was a rainy day in Amsterdam, but it was also the midsummer meeting of the Professional Standards Committee. After a wonderful evening the night before, catching up with all of my fellow committee members from Hawaii, USA, France, Germany, Spain and the UK, we got to work!!
Perhaps not as much as you think
By Kathy Frankovic
ESOMAR and WAPOR (the World Association for Public Opinion Research) launched the sixth study last year to examine the limitations on the publications of election polls near election day. The first study was in 1984. Which countries set limits on the public’s right to know, and which do not?
On April 17 the UK House of Lords Committee on Political Polling and Digital Media released a report on polling in the United Kingdom. The Committee took action in response to what it perceived as polling errors in two UK general elections and in the Brexit referendum.
While you can read the full report here, we asked Adam Philllps, who has chaired the ESOMAR Professional Standards and the Legal and Government Affairs Committees, to give us his assessment of what the report means.
By Robert Heeg
Easy targets for the media, the laughing stock of comedians; after several widely errors, trust in election polls seems to be at an all-time low. Not entirely fair, argues Jon Puleston, who demonstrates that the pollsters often get it right. That doesn’t let them off the hook though.
Excellent Exit Polls – very revealing pre-election polls
By Richard Hilmer
In the run-up to the German election there was a vivid debate about how reliable polls would be. The background of this discussion, of course, was the impression the German public had that the polls in the British Brexit decision and the American presidential election had been altogether incorrect and misled the public. The main reproach was that polls underestimated populistic in the British and US population.