By Carlo Stokx
Never in Dutch Parliamentary history have the General Elections in the Netherlands drawn as much international attention as the one that took place last week.
by Kathy Frankovic, former director of surveys at CBS News and a member of ESOMAR’s Professional Standards Committee
Election polling is the most visible part of market, opinion and social research. It carries the heavy burden for getting things right, but its previous successes have also brought high and perhaps unearned expectations for its accuracy. This year, and the U.S. presidential election in particular, provides a good example of what happens when people forget the limitations of polls, that sampling and non-response may matter, and that ascribing too much precision to polling estimates in times of change can make pundits and journalists look as silly as the pollsters they berate.
By Finn Raben, David Smith and Ijaz Gilani
Political opinion polling has recently come in for some very heavy criticism, in different countries around the world; and yet this criticism continues to often be one-dimensional, and based on over-inflated expectations, without any appreciation of the myriad complexities that make up the influencers on people’s opinions and attitudes in this modern era of communication.
Can we expect the US 2016 polls to be any good?
The American polling community is no stranger to controversy during hard-fought election campaigns, pollsters often have serious arguments about appropriate methods (such as whether random-digit dialing or using voter registration lists are better for primary elections, and what is the proper percentage of mobile phone numbers in a sample). Politicians certainly argue with pollsters when they are not happy with poll results, often citing the shopworn phrase “The only poll that counts is the one on election day.”