As Africa garners more commercial attention, we look to define the middle class in this market.
By Lifeng Liu
Welcome to China, my homeland. I appreciate this opportunity to introduce you to China. On one hand, China is a leading emerging country within the new world economy, and on the other hand remains an information island. In many ways China is disconnected from the world, for example, Facebook has not yet arrived.
By Alexander Shashkin
The Second Russian Research Week (www.researchweek.ru) was conducted in Moscow and other Russian cities in March 13-17, 2017. The event gathered over 4000 participants, including research suppliers, clients, media, government, NGO’s, and students. 18 different events were held during the course of the week under the umbrella topic of ‘Future’. Researchers discussed the future of society for the next 10-20 years as well as the future of sociological and marketing research itself. How such instrument and technologies as big data, online panels, face recognition, virtual shopping environment, geomarketing solutions and many other will change the research that we know today?
A report from the MRSI’s 26th Annual Conference
By Umesh Kumar
I recently had the pleasure to attend the Market Research Society of India’s 26th annual conference, whose theme was “Looking Beyond”. Today, in an era of obsession with data, this metaphor can be well applied to the market research industry. With the advent of Technology and Big Data, the researchers & marketers of today are on a journey…a few are flummoxed or just plain aloof. Others are fretful about the change that will follow. Some fear about their ability to cope with the challenges. But those who can look beyond are fascinated by the opportunities that lie ahead.