By Alexander Shashkin
The Second Russian Research Week (www.researchweek.ru) was conducted in Moscow and other Russian cities in March 13-17, 2017. The event gathered over 4000 participants, including research suppliers, clients, media, government, NGO’s, and students. 18 different events were held during the course of the week under the umbrella topic of ‘Future’. Researchers discussed the future of society for the next 10-20 years as well as the future of sociological and marketing research itself. How such instrument and technologies as big data, online panels, face recognition, virtual shopping environment, geomarketing solutions and many other will change the research that we know today?
A report from the MRSI’s 26th Annual Conference
By Umesh Kumar
I recently had the pleasure to attend the Market Research Society of India’s 26th annual conference, whose theme was “Looking Beyond”. Today, in an era of obsession with data, this metaphor can be well applied to the market research industry. With the advent of Technology and Big Data, the researchers & marketers of today are on a journey…a few are flummoxed or just plain aloof. Others are fretful about the change that will follow. Some fear about their ability to cope with the challenges. But those who can look beyond are fascinated by the opportunities that lie ahead.
by John Presutti
As we prepare for the 2017 MENAP forum, I was asked to write an article about the region that would pique interest, particularly from a researcher’s perspective. I blithely accepted this task; after all, I have been involved in conducting research across MENAP for nearly 25 years – I have seen a lot. I have done a lot. The task, however, is formidable. Collapsing the region into a tidy five letter acronym belies its scale, complexity, diversity, and historical richness.
By Nino Gogoladze
The role of an ESOMAR country representative is not only about supporting the industry in the country, but also about helping citizens to be aware of specific local market conditions and future prospects.
By the ESOMAR USA Representatives
Although North America was unable to retain fastest growing market for research for a second year running, the overall market size has increased by almost 20% according to the latest ESOMAR Global Market Research report. But, while the overall market growth figure may have implied a slowing down, the market measure has expanded to include two additional new sectors, giving the region a net growth of 0.5%. Following on from this we asked the ESOMAR representatives in the US about the challenges, opportunities and trends in their market.