By Eric Singler
How the Collaboration of Design and Behavioural Economics, Created a Transformation Eco-Friendly Living Environment for the Future
Academic theory around behaviour economics has been explored, by thought leaders such as Richard Thaler and Cass Sunstein, authors of “Nudge”. But there are few examples of behavioural science being applied to create actionable impact in the design of a residential building.
The BVA Nudge Unit undertook a project to do just that. We set out to create the world’s first nudge building for the city of Paris. Here is the story.
The starting point: friendship and passion.
The Nudge building project began because of my friendship with Emmanuel Launiau.
I met Emmanuel 40 years ago when as kids we played football together. Emmanuel has since become president of OGIC – one of the biggest and most successful real estate companies in France, and I founded the BVA Nudge Unit.
Like me, Emmanuel was passionate about the practical applications of behavioural economics (BE), to influence design and construction of transformative buildings. We shared a vision that we could use these principles to transform the design of buildings, to encourage behaviours which could be good for residents, the community and the planet.
Our dream project: “Reinventing Paris”.
Our opportunity to realise this vision came through an amazing initiative by the mayor of Paris Anne Hidalgo called “Reinventing Paris”.
In 2015, Hidalgo announced a unique architectural competition. “We are launching this call for innovative urban projects to build what the Paris of tomorrow might be. We encourage the formation of teams consisting of original and unconventional groups in which all disciplines can be represented, reinventing our ways of living, working, exchanging and sharing in Paris. Surprise us by offering Parisians a new vision of their city, revealing new quarters with a wealth of possibilities.”
It was the ideal, large scale project that could give visibility to the application of BE and nudge principles in this new area of environmentally friendly design. We entered the competition using behavioural insights to serve three main goals:
- reinforce residents’ individual well-being in their specific apartments,
- encourage eco-friendly behaviours in individual and shared spaces
- reinforce community well-being within the building complex
We selected 1 of the 23 buildings which were part of the “Reinventing Paris competition: “Les Bains Douches Castagnary in Paris 15ème.”
If you’re an ESOMAR member you can read the full article in MyESOMAR in the digital copy of Research World. If you’re not a member of ESOMAR you can join and receive a free copy of Research World 6 times a year or alternatively you can sign up for a subscription of the magazine in our publications store.
By Edward Appleton, Happy Thinking People
We were honoured recently to be invited by (The ESOMAR Foundation) to be part of a series of webinars focussing on how qualitative research can support and inform non-profit organisations’ aims and objectives, helping understand and address different types of donors.
By Robert Heeg
Daniel Franklin, The Economist’s executive editor confirms he operates in a very fast moving world, the impact of which is accelerated further through social media. “That’s not only true because of elections and Donald Trump, but also because of social trends that spread very fast, such as Harvey Weinstein and the sexual harassment wave.”
Franklin thinks the world is still in a period of absorbing the shock of the great recession, nearly ten years ago. That, as well as the pace of technological change and a sense of instability, leads him to believe there is a challenge but also a necessity of trying to peer ahead.
RIWI’s global LGBT+ data were released at the 2018 World Economic Forum in Davos, Switzerland as part of the annual Open for Business report, which focuses on business and development around the world, demonstrating that open, inclusive, and diverse societies are better for economic growth.
Eighty two percent of the wealth generated last year went to the richest one percent of the global population, while the 3.7 billion people who make up the poorest half of the world saw no increase in their wealth, according to a new Oxfam report released today. The report is being launched as political and business elites gather for the World Economic Forum in Davos, Switzerland.