The dominance of a new middle class in India and China presents a challenge for environmental organisations. As billions of Asians set their sights on a Western lifestyle, how can an organisation like Greenpeace break through and convince them that there are better paths to prosperity?
The perception of luxury is changing. In this philosophical article, Luigi Toiati addresses this new direction. A shift towards a more internal paradigm, a private, less ostentatious form of luxury. Here Luigi talks about this renaissance and what it means for marketers and researchers.