Thinking from the data, research & business intelligence industry
Nick Roberts joined Sugata Research a week before the Great East Japan Earthquake. Here he shares the lessons of one of his first projects; looking at consumer behaviour and attitudes 6 weeks after the quake.
In Saudi Arabia the traditional cultural roles of women are changing. Stuart Campbell-Morris looks at the reasons why and how marketers need to adapt to target this new demographic.
In a special report Liz Coyle and Robert Dossin of IMS Health look at who will pay for our healthy longevity in a rapidly ageing world. (RW Feb 2010)
Nigel Hollis of Millward Brown looks at how global brands need to understand local culture to succeed. (RW July/Aug 2009)
Marcelo Ballve looks at how research has emerged as a key connector between Latin American citizens and their governments. (RW May 2009)
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