Games have always been an essential element of human experience. Throughout history they have provided a safe environment for people to experiment and fail, teaching vital life lessons to children and adults alike. When playing games people develop a sense of flow and engagement and are motivated to complete challenges to the best of their abilities. They create energy and strong collaboration. All of these are qualities that we seek from our research – to learn, to experiment, to engage, to solve challenges, to create energy, to promote collaboration. By drawing inspiration from game designers, we can also create research that produces these effects and in return gain more powerful and rewarding insights.
If you are interested in attending the ESOMAR 3D Digital Dimensions 2o12 conference in Amsterdam more details including the full programme can be found on the ESOMAR event pages.