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Marketing Semiotics is an up-and-coming qualitative approach that looks at the cultural context for branding and consumer experience.   This summer, Semiofest, the world’s only conference on Marketing Semiotics, is coming to North America for the first time. The conference will be held July 19-22nd at Toronto’s boutique Gladstone Hotel.

For market researchers and agency strategists, Semiofest is an opportunity to get exposed to new ways of thinking about brand communications – and some dynamic and differentiating solutions to brand problems.

Semiofest will feature some of the leading thinkers in Marketing Semiotics, including Professor Marcel Danesi, author of “Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys” and Dr. Laura Oswald, author of “Creating Value: The Theory and Practice of Marketing Semiotics Research”. Among the many presentations scheduled are “The Semiotic Layers of Instagram”, “The Future of Coffee Machines”, and “Brand and Consumer Interactions in the Beauty Category”.

“Brand marketers and agency teams are all interested in finding a genuinely new angle on how to connect with their customers. Marketing Semiotics – because it is focused on culture – can help brands position themselves on the leading edge of cultural change. Semiofest is a great introduction to this powerful but under-utilized approach” says Sarah Johnson of Athena Brand Wisdom, who is the conference’s co-chair.

For more information about Semiofest visit