Storytelling is now considered an essential element of marketing communications and branding. Here Marian St. Laurent of Heavy Symbols in New York, talks about the underlying mechanics of cultural perception and semiotics in storytelling and brand communications.
As we continue the RW Connect Semiotics series Dimitar Trendafilov of Brand in Trend, Bulgaria, explores the human senses in the context of semiotics and culture and shares what it means for brands at point of sale.
What if your brand’s key assets or equities aren’t deeply and tightly integrated? Then your brand has a personality crisis… which is confusing and alienating to consumers. Author and semiotician Joshua Glenn of Semiovox shows how semiotics can offer a remedy.
The RWC Semiotic series continues with Greg Rowland of The Semiotic Alliance detailing a comprehensive semiotic study for Calvin Klein. A study that got Calvin Klein back it’s mojo in the world of fragrance and demonstrated a billion dollar ROI.