In our ongoing series taking a comprehensive look at semiotics best practice and real-world applications, Krzysztof Polak of Semiotic Solutions shares how semiotics and cultural research can be applied to the pharmaceutical market to strengthen product portfolios
The RW Connect series on semiotics continues with the semiotics of the selfie. Marie Lena Tupot and Tim Stock of scenarioDNA talk us through a recent case study looking at the culture of selfies in the wider world of the millennials.
RW Connect continues our in-depth look into semiotics with a case-study from semiotician Oliver Perrin, who talks us through a study for a major fast-food outlet and shows how semiotics provides a powerful toolset in creating more meaningful communications.
In the second of our new extensive look into the world of semiotics, Chris Arning of Creative Semiotics, talks about the value of semiotics in research, and how organisations can understand the cultural meaning of their brand.
Together with Martina Olbertova, Chief Meaning Officer at Brand Curator, RWC presents the first in a new series. Spanning 12 months, 30 semioticians in 15 countries will bring together a world of knowledge as we explore the power of semiotics, and what it can bring to business and brands.