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  1. Wander Meijer
    Wander Meijer at |

    Very interesting article. In the digital age, most consumers are well-educated. In mature economies, many have a middle class income and a while collar job. And all have a smart phone, which is the main device for media consumption and for conducting surveys. Most surveys classify their respondents as Millennials, Gen X or Baby Boomers, depending when they were born. Age is the most important segmentation tool. Combine it with gender and you\’ve got 2 powerful predictive variables – and very easy for mobile surveys! Or is that too simplistic?

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