By Adam Warner
It’s me, the content chef of market research and your favourite conference blogger. And here I am in Amsterdam pulling together the myriad flavours of ESOMAR Congress to create a balanced and nuanced Michelin standard dish straight out of the hot content oven.
In full transparency, I’m an ex-ESOMAR staffer, this is going on an ESOMAR platform and I’m a marketer, so I am totally biased. But for the first time in around a decade I was attending as a pure delegate, nothing to organise for ESOMAR or the Keen as Mustard team, apart from the usual client catch-ups. And it was a dream.